According to a Neilsen study “Americans 65+ comprise less than 10% of the active Internet.”

While that is not a very large portion of the nearly 108,096,800 Internet users in America, that number is steadily rising and for reasons that you may not expect.

Last month, the same study revealed that Facebook was the third most popular online destination for those 65 and over. The social networking site had more than 7.9 million 65+ visitors last year.

Additionally, a Harris Interactive Poll revealed that more than half (55%) of gay and lesbian Americans read some type of blog, compared with only 38% of heterosexuals.  Furthermore, Gay and lesbian adults also connect online through social networking sites more often than their heterosexual counterparts.

“In several years of capturing trends, we see again that gays and lesbians are not only looking to stay well informed but also to expand their key social, professional, and personal connections online,” said Bob Witeck, CEO of Witeck-Combs Communications, a PR firm that specializes in the gay and lesbian market and took part in the Harris Poll. “As companies work to make the most of their advertising budgets in the current economic climate, blogs and social networking sites are an even more powerful cross-section of opportunities today when reaching out to this market.”

Neilsen (2009). Six Million More Seniors Using the Web than Five Years Ago. Neilsen Wire. Retrieved from http://blog.nielsen.com/nielsenwire/online_mobile/six-million-more-seniors-using-the-web-than-five-years-ago/print/

Harris Interactive (2009). Gay and Lesbian Adults More Likely to Read Blogs and Use Social Networking Tools.  Retrieved from http://www.harrisinteractive.com/news/pubs/Harris_Interactive_Witeck_Combs_News_2009_06_09.pdf

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